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MV Agusta Motorcycles Revs Up Miami Boat Show
Premiere Marketing Collaboration With Azimut Yachts
To Showcase Italy’s Most Luxurious Motor Brands
Willow Grove, PA (February 13, 2007) – MV Agusta Motorcycles will “walk on water” in a unique promotional partnership with Azimut Yachts at the Miami Boat Show, Thursday, February 15 thru Monday, February 19. Azimut has invited MV Agusta to be its “special guest” -- with a designated area on the Azimut barge -- to display the newest line-up of MV Agusta motorcycles. This will be the first time these high-end, Italian brands will join forces in a marketing capacity, portraying the ultimate in luxury and style.
Azimut’s exceptional exhibition space -- with over 500 square meters -- will showcase 13 yachts, ranging from 13 to 36 meters in length. The wharf along Collins Avenue at 43rd Street will host the entire Open S line range, along with the Azimut 43, 50, 55, 62, 68, 75, 105, and the 116 from the Flybridge line.
MV Agusta will woo Miami jetsetters with motorcycles from its Brutale and F4 lines with the spotlight on its latest masterpiece, the F4CC. An instrument of incomparable style and performance, the F4CC – not yet available in America – will be sold with a Girard-Perregaux watch and Trussardi jacket for $120,000 USD.
Azimut and Cagiva USA, the North American importer of MV Agusta have also organized a private VIP party, Saturday, February 17, 8PM to 11PM. The invitational-only cocktail soiree will entertain guests with the sounds of local Miami band Havana featuring special performances by Latin dancers “stepping-out” with a variety of dance numbers.
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